Concept project
A clinical identity with warmth and order
The concept explores how to present a dentistry offering without losing clarity.
The composition combines a modular rhythm, a light-blue palette and clinical photography to convey calm and order.
The exercise shows a possible discovery, education and contact experience. It does not represent a clinic or real outcomes.
Service architecture
Each service is explained through a consistent visual hierarchy
Preventive care
What a check-up includes, how often to have one and how to book it.
Cosmetic dentistry
Options explained with images, without promising outcomes.
Implant dentistry
Step-by-step information for a higher-consideration decision.
Preventive care
What a check-up includes, how often to have one and how to book it.
Cosmetic dentistry
Options explained with images, without promising outcomes.
Implant dentistry
Step-by-step information for a higher-consideration decision.
User experience
From first interest to a clear action
- Needs-based navigation
- Concise, scannable explanations
- Consistent calls to action
- Mobile-ready design
Concept project — not produced for a real client.
Experience principles
Three principles supporting the experience
Video content
A visual module for explaining processes
Team module
The team, presented by specialty
Patient journey
Three moments that shape the journey
What people find first
SectionPurpose
- Clear heroGuide
- ServicesCompare
- FAQsResolve
- TeamContextualise
- ContentEducate
- ContactConvert
- Follow-upSupport
What people need to decide
SectionPurpose
- Short guidesExplain
- GalleryShow
- ProcessAnticipate
- ProfilesHumanise
- ResourcesDeepen
- BookingEnable
- ConfirmationClose
How people get in touch
SectionPurpose
- Visible channelsConnect
- HoursInform
- LocationGuide
- Simple formRequest
- PrivacyProtect
- MessagesConfirm
- SupportContinue
Editorial strategy
Useful content supporting every decision
What to expect from a first visit
What to ask, what to bring and how to prepare, without jargon.
How to understand care options
A guide to comparing treatments and discussing them with the professional.
Preventive care, clearly explained
Simple habits to care for oral health between visits.
Another visual direction?